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Rakhi or the festival of Raksha Bandhan is a celebration of the sacred relationship between a brother and sister. 'Rakhi' - the thread of sibling love, tied on the wrist of the brother denotes the sister's prayer for the welfare of her brother and the brother in turn makes a promise to protect her from all odds.
On such an occasion, every sibling in India has an intrinsic desire to gift something extremely outstanding to his or her sibling. Even if you are miles away from your sibling, it is possible to send Rakhi gifts anywhere. The problem most brothers and sisters face every year is to get a unique and innovative Rakhi gift. With cards, clothes, chocolates, jewellery being passé it makes a difficult choice to get an innovative & thoughtful gift. What is more important while choosing a gift for a sibling is - Is it an appropriate gift?
Since Raksha Bandhan is a day of making vows of protecting one's sibling, the gift should denote the concept of the festival, making it more meaningful and memorable. Also, one should keep in mind that it be a gift for a lifetime. Considering these aspects, gifting a Life insurance policy seems the perfect choice. Like the concept of the festival- Raksha Bandhan, an insurance policy is also meant to be a cover against risks, thereby making it the most meaningful gift for a lifetime.
To target exactly this requirement several insurance companies are wooing clients with the range of their insurance offerings. Metlife has aggressively positioned its offerings to fill this niche with a range of plans that they feel is a must buy for most brothers. In fact their marketing team also informs that if required their plans can be customized to suit each individuals choices & needs. LIC agents too are leaving no stone unturned to cash in on this opportunity. As one agent aptly put it, what better than an insurance plan, that will not only look after but also protect a sister when she needs it the most.
So this Raksa Bandhan don’t be surprised if brothers surprise you with an insurance plan along with chocolates. Wonder if this is the start to a whole new trend.
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